What is Social Media Marketing?

Welcome to the EXCITING world of Social Media Marketing.

What is Social Media Marketing (SMM)?

Social Media Marketing has three important aspects:

  1. Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makesSMM work, it replicates a message not through purchase of an ad, but through user to user contact.
  2. Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.
  3. It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.

According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations.".

The parameters surrounding social media marketing are arguably elusive today; however a growing consensus suggests social media marketing and Social Media are here to stay. Nielsen published a report suggesting that blogs and social networks make up the emerging social web. The social web includes social media sites and it is a location within which social media marketing takes place.

How can BlueLight IT Help Your Company with SMM?
BlueLight IT is a leading expert in in the field of SMM campaigns that produce results. Our expert staff evaluates and researches each venture to discover the best methods of promoting the brand through some of the most innovative tools. Each one of our customers receives a free consultation where the discovery process is initiated and a comprehensive strategy created.

For a FREE web marketing and SMM strategy consultation, Contact Us or CALL US at 561-282-2225!

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